Remarkably smart people working on ridiculously hard problems.

The application of human ingenuity, direct to your inbox.

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Helping you figure out how you can contribute to solving the world's hardest problems.

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Content that provides the context to grasp the macro issues, and the clarity to make impactful changes as an individual. 

Weekly conversations with global practitioners in disciplines from vaccine supply chain logistics to asteroid redirection.

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WORTHY NEWS

Every day, humans make enormous scientific breakthroughs to combat existential problems. We celebrate the work of those responsible.

It's easy to find the "what," it's hard to find the "why." We explain the complex relationships that underlie humanity-scale projects.

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Helping you figure out how you can contribute to solving the world's hardest problems.

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Not just what's going on, but what you can do about it.


Every week, we research, curate, and send an email that will keep you informed and provide tangible Action Steps to become part of the solution.

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PODCAST

Get a front-row seat to conversations with the world’s smartest people working on the world’s biggest problems and opportunities.


Air pollution, grid electrification, regenerative agriculture, pediatric cancer, AI ethics, COVID vaccines, kelp farming, ESG-investing and more.

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Helping you figure out how you can contribute to solving the world's hardest problems.

IN BRIEF

"No bullshit."

"Deeply researched but irreverently funny." 

"An honest talk about what’s important."

IN DETAIL

"

If you're going to talk about the end of the world, you'd be hard-pressed to find better interlocutors than Quinn and Brian. Important, Not Important is a reminder that humor and camaraderie are causes for hope for humanity's future.

"

You won’t get good answers without smart questions. This team puts in the time and work to ask the smart questions, because they’re not just entertaining you during a commute. They're providing a vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.

"Important, Not Important is a critical and salient intervention in the cacophony of media noise we dare call news."

"

It was refreshing to have an authentic conversation about stuff that really matters, like the very survival of life on earth. I am grateful for a space to share practical ideas for caring for one another, healing the climate, and making sure everyone has the food and land they deserve.

"

Quinn is one of the smartest and best prepared hosts I’ve ever had the pleasure of talking to. He could have given the talk himself – and he didn’t let me get away with anything. Important, Not Important is providing an enormously important service at a time when we need it more than ever.

Find out what's important.

Helping you figure out how you can contribute to solving the world's hardest problems.

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